As an agronomist, Monsanto’s Michael Marlow has to be on top of the field conditions in his territory, which includes most of Oklahoma and northern and eastern Texas. It’s in his best interest—and his customers’ best interests—to know when plant diseases are popping up, when bugs are starting to move into fields and when weather is impacting crops.

But he can’t deliver those tidbits of information to everyone on a personal basis every day. That’s why he uses Twitter—a social media outlet that allows people to share thoughts in 140 characters—as one of his communication tools to update farmers … Full Article »