It’s Saturday morning and I’m sitting in a meeting room… got here at 8 a.m. and we will be running until the afternoon. As the speakers have taken the stage or videos hit the screen, I’m reminded of how important data is to farmers.

The data presented today is on cotton – yield, fiber quality, disease resistance, etc.

The reality I see routinely strikes me again so early in the morning. These guys were chatting, trading stories one minute. Next minute, they are sitting in a room with pen and paper running & gunning. Why? There is data to be … Full Article »