About “Beyond the Rows”

Beyond the Rows is a Monsanto Company blog focused on one of the world’s most important industries, agriculture. Monsanto employees write about Monsanto’s business, the agriculture industry, and the farmer.
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Monsanto Headed to the Super Bowl

Featured Article

superbowl_LGFor many people, snacking on chips, guacamole, and popcorn with family and friends is as much a part of the Super Bowl experience as the game itself. Consumption estimates from last year’s big game prove just that: 11 million pounds of potato chips, 80 million avocados, and nearly 4 million pounds of popcorn were downed at watch parties in 2013. Thank you, America’s farmers!

Another big part of the Super Bowl experience is, of course, the commercials (and football). And this year Monsanto will again have a stake in the game.

“Monsanto will be advocating for America’s farm families on TV sets across the country during the Super Bowl this year,” said Jessica Simmons, the campaign lead. “Our new America’s Farmers TV commercials will run in select cities during the game, reaching more than eight million people in both urban and rural areas.”

The new TV commercials are part of Monsanto’s overall “America’s Farmers” advocacy campaign. The evolved program also includes new print, billboard, and radio advertising, a fully refreshed Americas Farmers website, and a continuation of our community engagement programs.

Click here to view the new TV commercials.

“Our aim is to build consumer trust in modern agriculture by showing how America’s farm families share the same values as consumers,” Simmons said. “The campaign digs beneath the facts to tell the real stories of America’s farm families while highlighting the central role they play in all of our everyday lives – from the time we sit down for breakfast until the time we tuck in our kids at night.”

The America’s Farmers effort provides tools to help explain the realities of modern farming in America.

“One great way for employees to get involved is by visiting the new AmericasFarmers.com and sharing some of the great new content we have there,” Simmons said. “We developed the site in a way that makes it easy for people to share content – including video interviews with farm families, interactive farm tours, and beautiful images of life on the farm – with friends and family on Facebook, Twitter, Pinterest, etc.”

America’s farmers have a great story to tell. Help your family, friends and others learn about that story by visiting AmericasFarmers.com and experiencing the stories of real American farm families.

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