By Gabriela Burian
If you have kids like me, you’re probably concerned about their future in a world facing so many challenges: Social tensions rising, double the global food production needed in the next 30 years, 54 percent more usable freshwater needed by 2050, a billion people today who don’t have access to clean water, and climate change on top of that – to mention only some of our major issues.
To alleviate those concerns, what we need, as parents, is to know what solutions are being developed to ensure that our children can have the same opportunities that we have.
As a society, it’s time to have a plan with actions and measurements for social and environmental challenges. This past week, the World Business Council for Sustainable Development (WBCSD) met in Istanbul to do just that. The meeting brought together more than 500 council members, senior executives and members of WBCSD’s 60 regional network partners to finalize Action2020, a series of business solutions for the most pressing global sustainable development issues of our time, categorized into nine priority areas.
The Action2020 process started one year ago with science informing the societal must-haves, based in empirical evidence and set to accommodate more than 9 billion people in 2050, all living well inside planetary boundaries.
Chief among Action2020’s principles is the belief that the private sector must take action to help society address the planet’s environmental and social priorities. That is why the member companies of the WBCSD, including Monsanto, are designing business solutions that will be impactful, measurable, be capable of scaling up, and are beyond business as usual.
The progress in delivering on these business solutions will be reported in a transparent process. In some areas, this progress will be numerical and quantitative, while in others it will necessarily be qualitative.
This week, Istanbul reflected its historic role; now, as a capital for the start of Action2020. I’m very proud to be part of this process, as an agricultural engineer, a sustainability champion by training and an employee of a company that is co-chairing the process.
And as a mom, I’m encouraged for my children’s future by seeing business and society acting together now, with a vision and tangible goals. I thank the WBCSD team for the opportunity to participate in shaping Action2020.
You can learn more about the priority areas and proposed business solutions at http://action2020.org/