Employees at the Monsanto Zárate, Argentina, Roundup factory held a family bike ride recently to correspond with World Car-Free Day in October.
The Monsanto family bike ride, dubbed Tour Verde Monsanto 2013 – Monsanto Green Tour 2013 – brought together employees and their families for a non-competitive ride through the city of Campana, near Zárate.
“We wanted to take our message of sustainability out into the community,” said Natalia Cherchyk, community relations analyst. “This was a good way to promote a healthier lifestyle, reduce CO2 emissions and really engage with employees and our community.”
The entrance fee for the race was 10 plastic bottle caps, which were recycled and the profits donated to Grupo Esperanza (Hope Group) from Campana, an institution that works with children with special needs. More than 24,000 bottle caps were collected.
Rider safety was promoted at the event, with local fire departments and Red Cross agencies offering support. Local bands provided music and tango dancers performed. Other supporters included the local city hall, local sports institutions, and a group of bicyclists whose goal was to help with any mechanical issues that arose for riders.
“It is especially important for us to raise awareness of the Zárate and Campana inhabitants about the importance of using a helmet, whether in bicycle or in motorbike, because this is a problem that takes more and more lives each day in both cities,” Cherchyk said.
The event was so successful, that representatives from Zárate asked the Monsanto team to recreate the event in their city in December.
“We had more than 1,000 people from the local community participate,” Cherchyk said. “It surpassed our expectations.”