On Friday, a group of us met with Charlie Arnot of the Center for Food Integrity. The center, of which Monsanto is one of numerous contributors, focuses on building trust between agriculture and consumers. And to that end, it does extensive consumer research, to learn what people expect of agriculture, what’s important to them, and what agriculture needs to do to build trust.
Charlie is the center’s CEO, and today he reviewed the consumer research completed in 2011, underscoring how shared values are more important than what the science might say (or might not say). Afterward, we asked him to say a few words about the center, its work, and the task ahead for agriculture.