If you’ve been listening to the radio lately, you may have heard some new advertisements from Monsanto that aim to raise awareness of the contributions of the American farmer. The ads articulate the positive impacts American farmers have on our economy as well as their efforts to preserve and care for the land. On Thanksgiving Day, we will also begin running television ads. These ads will feature real American farmers and echo the message of the radio ads.
Interestingly enough, we discovered that as we began to run our ads, many other people, organizations and companies were also out there paying tribute to recognize the hard work of the American farmer this Thanksgiving. In addition to Monsanto, ADM and the Montana Farm Bureau are running advertisements aimed at consumers. As of today, state governors in AZ, CO, GA, KS, KY, NC, ND, SD, OK, WA, WI, WY have declared “Thank Your Farmers and Ranchers Day” in their states.
There are several ways you can thank a farmer on-line. The National Corn Growers Association enables you to send an e-mail to your friends and family via their Web site reminding them to give thanks to farmers this holiday. The National Cattlemen’s Beef Association has a message board set up so that you can leave your note of thanks. Monsanto also has a new section of our site dedicated to thanking farmers. I know many of my friends and colleagues are posting Facebook status updates or Twitter updates thanking farmers for their daily consumption of food, fiber and fuel.
This year has been a tough year for the American farmer. We’ve read about the crisis facing our dairy farmers. The H1N1 virus has hurt pork farmers. And row crop farmers? Well, they’ve had a wet, wet fall and most are still working on harvest. In fact, many of them will spend Thanksgiving Day away from their family, working to bring in the rest of the crop
When you sit down to dinner with your family and friends this year, remember to offer a word of thanks to hard-working American farmers who help make this day, and every day, possible.
Looking a place to thank America’s Farmers? Check out Monsanto’s website.